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Rooted concepts from cognition developed by Lakoff and you can Johnson (1980, 1999) posit you to abstract concepts, like power, are mentally on the vertical spatial orientations (i.elizabeth., up are regarded as strong and you can off, powerless; Barsalou, 1999). Which organization is actually demonstrated of the English vocabulary, by which common idioms of strength and you can distribution is vertically positioned: you have power over individuals or even be lower than the handle, go up or slide away from fuel, or even be from high-ranking or even the lower people towards the totem rod (Lakoff and Johnson, 1980, p. 16). Provided this information, Meier and you may Dionne (2009) forecast your beauty of men’s and women’s portraits is based to their spatial congruency having strength; specifically, guys is a good proxy to have up due to masculine feature preferences associated with power (i.elizabeth., dominance, large social status) as well as for ladies, insufficient energy (we.e., faithfulness) corresponding that have down. Because predict, dudes rated women’s portraits as more glamorous whenever identical photos was in fact displayed at the end off a computer monitor (compared to. top), whereas feminine were much more drawn to photo of males at the top display (versus. bottom).
Brand new directionality of energy metaphor that have gender means a clear synchronous into books out of evolutionary psychology; up otherwise tallness was signified that have masculinity, and you can down or becoming shorter means womanliness.
